Marketing Managers (11-2021)

Occupation description:  Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

For an explanation of the data, click on the question mark next to the heading.

Employment and Job Openings   (click here for the 10-year forecast)

  Employment Average annual openings
  2016 estimate2026 projectionPercent change Labor force exitsOccupation transfersTotal
Alaska 355371 4.58 2232
United States 218,300240,400 10.15,200 13,90021,310

Job outlook

  • Alaska: Alaska’s employment growth is low with moderate employment opportunities. Read more.

2019 Wages

  Mean Wage Wage by Percentile
  Mean10th25th Median75th90th
United States 71.7334.1446.98 65.7989.10*
Alaska 48.8526.6333.95 44.1158.3778.61
Anchorage/Mat-Su Area 49.5329.8735.71 44.4457.4376.70
Balance of State 49.7522.0725.56 47.2767.4389.89

* indicates the estimate is not available, or the hourly wage is greater than $100, or the annual wage is greater than $208,000.

Labor Force Indicators

2016 Worker Characteristics
Total workersNonresident workers Percent nonresidentPercent age 45 plusPercent age 50 plus
37635 9.346.2 34.2
2016 Potential Supply
Qualified but working in another occupation89
Currently employed in a lower paid occupation77
UI claimants previously working in occupation18
2016 ALEXsys Employment Data
Number of registrants 246
Number of job position postings 42
Ratio of registrants to job position postings 5.9

Typical Entry-level Education, Experience, and/or On-the-job Training

Education: Bachelor’s degree Work experience: More than 5 years On-the-job training: None

Training Resources

University of Alaska Anchorage   (Anchorage)
Marketing BBA