Market Research Analysts and Marketing Specialists (13-1161)

Occupation description:  Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

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Employment and Job Openings

  Average employment Average annual openings
  2014 estimate2024 projectionPercent change GrowthReplacementTotal
Alaska 113119 5.31 12
United States 495,500587,800 18.69,230 5,90015,140

Job outlook

  • Alaska: Alaska’s employment growth is low with low employment opportunities. Read more.

2016 Wages

  Mean Wage Wage by Percentile
  Mean10th25th Median75th90th
United States 33.9516.3221.90 30.0842.4458.52
Alaska 31.1416.7721.74 29.7538.9049.97
Anchorage/Mat-Su Area 32.2317.5023.24 31.4939.7450.65
Fairbanks North Star Borough 25.1115.2717.17 20.9429.0944.91
Southeast Region 30.7119.4822.15 27.5238.1849.91

Labor Force Indicators

2015 Worker Characteristics
Total workersNonresident workers Percent nonresidentPercent age 45 plusPercent age 50 plus
16122 13.725.4 18.3
2015 Potential Supply
Qualified but working in another occupation38
Currently employed in a lower paid occupation13
UI claimants previously working in occupation6
2015 ALEXsys Employment Data
Number of registrants 98
Number of job position postings 40
Ratio of registrants to job position postings 2.4

Typical Entry-level Education, Experience, and/or On-the-job Training

Education: Bachelor’s degree Work experience: None On-the-job training: None

Training Resources

University of Alaska Anchorage   (Anchorage)
Marketing Bac