Market Research Analysts and Marketing Specialists (13-1161)

Occupation description:  Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

For an explanation of the data, click on the question mark next to the heading.

Employment and Job Openings   (click here for the 10-year forecast)

  Average employment Average annual openings
  2014 estimate2024 projectionPercent change GrowthReplacementTotal
Alaska 113119 5.31 12
United States 495,500587,800 18.69,230 5,90015,140

Job outlook

  • Alaska: Alaska’s employment growth is low with low employment opportunities. Read more.


2016 Wages

  Mean Wage Wage by Percentile
  Mean10th25th Median75th90th
United States 33.9516.3221.90 30.0842.4458.52
Alaska 31.1416.7721.74 29.7538.9049.97
Anchorage/Mat-Su Area 32.2317.5023.24 31.4939.7450.65
Fairbanks North Star Borough 25.1115.2717.17 20.9429.0944.91
Southeast Region 30.7119.4822.15 27.5238.1849.91

Labor Force Indicators

2016 Worker Characteristics
Total workersNonresident workers Percent nonresidentPercent age 45 plusPercent age 50 plus
14524 16.630.5 22.7
2016 Potential Supply
Qualified but working in another occupation50
Currently employed in a lower paid occupation16
UI claimants previously working in occupation7
2016 ALEXsys Employment Data
Number of registrants 119
Number of job position postings 32
Ratio of registrants to job position postings 3.7

Typical Entry-level Education, Experience, and/or On-the-job Training

Education: Bachelor’s degree Work experience: None On-the-job training: None

Training Resources

 Degree
University of Alaska Anchorage   (Anchorage)
Marketing BBA