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State of Alaska > Department of Labor > Research & Analysis Home > Alaska Occupations

Marketing Managers (11-2021)

Occupation description: Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

For an explanation of the data, click on the question mark next to the heading.

Career Ladder/Lattice

The Alaska Career Ladder/Lattice is a tool to help job seekers identify upward career paths and lateral opportunities.
Click here to see the career ladder/lattice for Marketing Managers.

Employment and Job Openings

	Average employment			Average annual openings
	2010 estimate	2020 projection	Percent change	Growth	Replacement	Total
Alaska	295	331	12.2	4	8	12
United States	178,200	202,400	13.6	2,420	5,180	7,600

Job outlook

Alaska: Alaska’s employment growth is moderate with moderate employment opportunities. Read more.

2012 Wages

	Mean Wage and 95% Confidence Interval			Wage by Percentile
	Low	Mean	High	10th	Median	90th
United States	n/a	62.44	n/a	30.12	57.44	(1)
Alaska	38.79	41.44	44.09	21.98	39.95	64.23
Anchorage/Mat-Su Area (MSA)	39.22	42.08	44.94	22.17	40.55	65.85

(1) indicates an hourly wage greater than $90, or an annual wage greater than $187,200.

Labor Force Indicators

2011 Worker Characteristics
Total workers	Nonresident workers	Percent nonresident	Percent age 45 plus	Percent age 50 plus
333	23	6.9	49.2	37.5

2011 Potential Supply

Qualified but working in another occupation	62
Currently employed in a lower paid occupation	42
UI claimants previously working in occupation	14

2011 ALEXsys Employment Data

Number of registrants	350
Number of job position postings	86
Ratio of registrants to job position postings	4.1

Typical Entry-level Education, Experience, and/or On-the-job Training

Education: Bachelor’s degree

Work experience: 1 to 5 years

On-the-job training: None

Training Resources

	Degree	FY2008–2010 reported exiters
University of Alaska Anchorage
Marketing, BBA		0

Department of Labor and Workforce Development
Research & Analysis Section

1111 W. 8th St., Juneau, AK 99801
P.O. Box 115501, Juneau, AK 99811-5501

Phone: 907.465.4500 Fax: 907.465.4506