Marketing Managers (11-2021)

Occupation description:  Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

For an explanation of the data, click on the question mark next to the heading.

Employment and Job Openings   (click here for the 10-year forecast)

  Average employment Average annual openings
  2014 estimate2024 projectionPercent change GrowthReplacementTotal
Alaska 320328 2.51 89
United States 194,300212,500 9.41,820 4,5906,420

Job outlook

  • Alaska: Alaska’s employment growth is low with moderate employment opportunities. Read more.

2016 Wages

  Mean Wage Wage by Percentile
  Mean10th25th Median75th90th
United States 69.3032.4544.81 63.0785.91*
Alaska 51.3131.3436.77 45.1059.5280.66
Anchorage/Mat-Su Area 51.9232.4136.85 44.8757.9184.42

* indicates the estimate is not available, or the hourly wage is greater than $100, or the annual wage is greater than $208,000.

Labor Force Indicators

2015 Worker Characteristics
Total workersNonresident workers Percent nonresidentPercent age 45 plusPercent age 50 plus
39243 11.046.0 34.6
2015 Potential Supply
Qualified but working in another occupation64
Currently employed in a lower paid occupation61
UI claimants previously working in occupation18
2015 ALEXsys Employment Data
Number of registrants 218
Number of job position postings 28
Ratio of registrants to job position postings 7.8

Typical Entry-level Education, Experience, and/or On-the-job Training

Education: Bachelor’s degree Work experience: More than 5 years On-the-job training: None

Training Resources

University of Alaska Anchorage   (Anchorage)
Marketing Bac